Insights
The merger nobody designs for
Every acquisition announcement follows the same pattern: the press release talks about combined capabilities and strategic fit, the integration plan covers systems, regulatory alignment, the org chart, the office moves.
Nobody has planned the design work.
Not the logo. Most organisations get to the logo. We mean everything underneath it: the visual and verbal systems that carry a combined organisation's story to its people, its customers, its partners, its regulators. The presentations, the proposals, the conference posters, the technical documents. The thousands of ordinary things produced every week, each of which either says "we are one company now" or quietly says the opposite.
That gap is consistently underfunded, and the work starts far too late.
