Powerhouse Branding

We were asked to create a powerful, motivating brand to engage and inspire sales and marketing teams for a leading global pharmaceutical company.

Using the "Powerhouse" wordmark in a punchy block headline font set in black against the on-brand energising orange/gold colour, we created an original identity scheme to work across any medium. The power-on symbol was widely used to support and anchor punchy, motivational headlines. Rollout featured playful use of the black and orange colour palette switching between positive and negative to support the power-on concept.