Visually, the striking new branding couples graphical chevron shapes – commonly found on emergency response vehicles; with a heavily serifed headline typeface – often associated with printed news media. The colour palette of navy blue, hi-viz red and slate grey, themes the website and supports the narrative of preparing for, responding to and recovering from emergencies.
Providing the right information to communities in times of emergency could prove invaluable. A particular focus of the website brief was to create a ‘Live Event Dashboard’; to aggregate responses from regional and national emergency services, news and weather, health and utilities. The solution required pulling together hundreds of different live social media posts and website widgets, into an intuitive user experience that worked seamlessly across all digital devices.
The new branding scheme and innovative website design for the Devon, Cornwall and Isles of Scilly LRF was enthusiastically received and promoted as an example of best practise; the Live Event Dashboard being cited as an invaluable resource to help both communities and responders in emergency situations.
In addition to launching the new website in the near future for the Devon, Cornwall and Isles of Scilly LRF; it is hoped that other regional LRFs from around the UK see the value in centralising their messaging, branding and responses to most efficiently serve their communities when they need them- ‘We are prepared’ could become the brandmark for all LRFs.