Rebranding and Website Design
Bringing visibility to vital local services
Every region in the UK has a Local Resilience Forum (LRF), a behind-the-scenes team quietly getting on with the essential work of emergency planning.
In Devon, Cornwall, and the Isles of Scilly, this multi-agency group includes the NHS, emergency services, councils, and the voluntary sector. Together, they plan for and respond to everything from floods to power outages.
But here’s the thing: most people don’t know they exist, let alone what they do.
Our challenge was to make a complex, overlooked service easy to find, easy to trust, and easy to understand - especially in a crisis.
The answer: clear branding, plain language, and a purpose-built website to support community resilience.
What We Delivered
A Clearer Name, Built for the Public
To start, we created a bold new identity: We Are Prepared.
The phrase is simple and reassuring. It says exactly what the LRF is all about. More than just a name, it acts as a call to action. This new brand became the cornerstone of the campaign and the website’s domain, anchoring the message across digital channels.
Straightforward Emergency Advice
We rewrote all content in plain English. No jargon. No waffle. Instead, we focused on clear, actionable information to help people understand the LRF’s role and how to stay safe. Whether it’s knowing how to prepare for extreme weather or what to do in a power cut, we made it easy to follow.
A Website Designed for Real People
The new website is fully responsive and focused on community preparedness. Built with mobile users in mind, the site guides visitors through key information, whether they’re looking for flood alerts or wondering how to get help in an emergency.
Real-Time Emergency Dashboard
In a crisis, people want answers fast.
So we built a Live Event Dashboard, a real-time tool that pulls trusted updates from emergency services, weather providers, health authorities, and utility companies. It’s simple, mobile-friendly, and designed to work across devices when people need it most.
The Results
- A trusted digital platform that strengthens emergency response and community resilience across Devon, Cornwall, and the Isles of Scilly
- A human-centred brand and plainspoken messaging that helps people understand the LRF’s role, fast
- A live dashboard that brings together verified updates when it matters most, helping both the public and emergency responders
- Although the platform is still awaiting launch, the work has been praised for its clarity, accessibility, and national potential by other LRFs across the UK.
- We’re now an approved supplier for Plymouth City Council, expanding our impact in public sector communications.
In their quiet way, Local Resilience Forums play a crucial role in keeping communities safe.
Now, with a clear identity and a digital platform that works, the LRF can finally be seen and understood for the vital role it plays.
